I can't be the only one who notices this. Every year on Earth Day we are bombarded by stores, blogs, newspapers, etc. to buy more stuff. "Buy more stuff," they cry. "We'll even give you special Earth Day discounts."

As I mentioned a little yesterday on the EPA thread , there is absolutely nothing wrong with being more eco-conscious. It doesn't matter where you stand on the climate change debate, the fact of the matter is, it won't hurt anyone to be more aware of your consumption habits.

Americans are rampant consumers. And sadly, this day that has been set aside- for almost 40 years now -to be mindful of the planet and the environment, has turned into yet another consumer-driven-free-for-all.

This morning I checked my "junk" email address inbox (you know, the one we all have that is where all the random things go) and, I kid you not, I had 15 emails from 15 different online retailers asking me, pleading me, to buy more stuff. Then I check the main Sugar boards and here's a scan of their Earth Day posts: Eight Places For Earth Day Freebies and Discounts (Today!), 6 Products to Keep Clean . . . and Green!, 7 Surefire Sustainable Seafood Options, In Honor of Earth Day: Movies That Make the Earth, Buy Sun Chips!... etc. etc.

All with the same message --- buy more stuff to be more green.

When will we all realize that the number one answer to taking care of our planet is not to buy more, it's to buy less. To consume less is to dispose less.

What are your thoughts? What does Earth Day mean to you, if anything? Are you doing anything special today?